The Lean Startup by Eric Ries
“A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.”
“We must learn what customers really want, not what they say they want or what we think they should want.”
― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
In this book, Eric Ries talks about the lean startup approach for building up a successful business. According to him, to build any business from raw, one needs to follow three steps - finding the business idea, executing the business idea, and validating the business idea. He demonstrates the reasons for the failure of his very first startup, Catalyst Recruiting which focused completely on launching the product instead of trying to know what the customers want. He also suggests the method of asking Five Whys for finding the solution two any problem. He has also quoted examples of companies like Alphabet Energy of California and Dropbox that have adopted the lean startup approach. This book cites a practical and innovative approach to building a thriving corporation from an aspiring startup.