Top 10 Books for Entrepreneurs

The Lean Startup by Eric Ries

“A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.” “We must learn what customers really want, not what they say they want or what we think they should want.”
― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

In this book, Eric Ries talks about the lean startup approach for building up a successful business. According to him, to build any business from raw, one needs to follow three steps - finding the business idea, executing the business idea, and validating the business idea. He demonstrates the reasons for the failure of his very first startup, Catalyst Recruiting which focused completely on launching the product instead of trying to know what the customers want. He also suggests the method of asking Five Whys for finding the solution two any problem. He has also quoted examples of companies like Alphabet Energy of California and Dropbox that have adopted the lean startup approach. This book cites a practical and innovative approach to building a thriving corporation from an aspiring startup.

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Range: Why Generalists Triumph in a Specialized World by David Epstein

“You have people walking around with all the knowledge of humanity on their phones, but they have no idea how to integrate it. We don’t train people in thinking or reasoning.”
“Whether chemists, physicists, or political scientists, the most successful problem solvers spend mental energy figuring out what type of problem they are facing before matching a strategy to it, rather than jumping in with memorized procedures.”
― David Epstein, Range: Why Generalists Triumph in a Specialized World

In this book, David Epstein has researched the world's most successful athletes, artists, musicians, inventors, forecasters, and scientists and he discovered that in most of the fields the people who excel are generalists and not specialists. He says that generalists are more innovative and graceful in their ways of performing. He also says that most people approach the problems like villagers. The villagers learn from the previous problems and remain prepared if the same problem strikes again which is somewhat a good approach because learning from experience is what everyone should do but Epstein says that what makes the successful ones different from the others is acquiring the reasoning skills from experiences i.e experience from one problem should give one insight on the ways to solve another different problem. The book brings out the idea that mental meandering and personal experimentation are sources of power, and head starts are overrated.

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Brave, Not Perfect: Fear Less, Fail More, and Live Bolder by Reshma Saujani

“We've become conditioned to compromise and shrink ourselves in order to be liked. The problem is, when you work so hard to get everyone to like you, you very often end up not liking yourself so much.”
“I'm not alone in having spent my adult life only pursuing positions or projects I knew I'd ace. So many women stick to doing only the things at which they excel, rarely going beyond what makes them feel confident and comfortable.”
― Reshma Saujani, Brave, Not Perfect: Fear Less, Fail More, and Live Bolder

Inspired by a Ted-Talk, this book by Reshma Saujani inspires women to choose the bolder way rather than choosing the taught way. The author has talked about the way women are taught from childhood to be soft and imbibe themselves in the nutshell of being a perfect woman. Women are afraid to make out-of-the-box decisions, they are held back from doing what they want by their self-doubts. In this world of social networking, where checking Instagram is a part of everyone’s morning routine, we often get tangled in the idea of living a life that others like, we get deviated from the idea of being happy with our own lives. In this book, the author states that being brave as a woman is about making choices based on what we want and what makes us happy, not what others expect or want for us.

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Imagine It Forward: Courage, Creativity, and the Power of Change by Beth Comstock

"Traditional business strategy too often do not bother to create a story or narrative about its actions for its employees and the world to gather around. For the strategy to become reality, people need to see themselves in the story and then take action to make the story happen.”
― Beth Comstock, Imagine It Forward: Courage, Creativity, and the Power of Change

Beth Comstock demonstrates how change can create chaos in life and businesses. In her book, she writes that it isn’t the scarcity of new ideas that withholds an organization from growing, it is the inability to let go of the old and creating the best out of changes happening. She also highlights the challenges she faced when she entered the industry, how hard it was for her, as a woman to put forth her ideas in a male-dominated world. She talks about how the power of discovery lies in bringing the outside into your organization and turning the world into a classroom. With her 30 years of corporate experience, Beth says, that the most important skill to thrive in today’s world is to make change a part of our job.

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Solving the People Problem: Essential Skills You Need to Lead and Succeed in Today’s Workplace by Brett M. Cooper and Evans Kerrigan


This book is on No.1 on Entrepreneur Magazines’s “Must-Read Books for 2021”. This is one of the best books for people working in heterogenous work environments. It talks about the difference in opinions, ideas, and approaches of people working in the same organization and suggests ways for building productive relationships with one’s coworkers. The authors, Cooper and Evans with experience of over 20 years share their learnings in a very interesting way, they talk about building the 6 mandatory workplace skills - decision making, communicating with others, handling conflict, teamwork, sales and customer service, and leadership. If you want to understand why people around you think, the way they think and why they act, the way they act, then this book is for you.

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Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform by Michael Loban and Alex Yastrebenetsky

In 2019, $130 billion was spent on digital advertising alone, as major retailers, consumer packaged goods companies (CPG), and media outlets embraced the ever-online customer. Despite these massive digital marketing budgets driving global ad campaigns, many marketers still lack the confidence to answer the age-old question: Is my campaign working?
― Michael Loban and Alex Yastrebenetsky : Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform

This book takes you through the complete analytics maturity framework, and also describes how you can use it to make smarter marketing decisions. The authors discuss the focus areas in digital transformation and how to choose the appropriate digital marketing platform for your business. The book also cites the reasons why Google Marketing Platform dominates the industry and how Google Analytics 360 and Google Optimize 360 work together following the new data governance policies. This book will stretch your understanding of data analytics and digital transformations.

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The Extraordinary UnOrdinary You: Follow Your Own Path, Discover Your Own Journey by Simone Knego

Do you wake up every day feeling like you're going through the motions, that the hundreds of choices you make have almost no impact on the people around you?
― Simone Knego, The Extraordinary UnOrdinary You: Follow Your Own Path, Discover Your Own Journey

This book will teach you to create your own reality, be compassionate and embrace diversity. Unlike other self-help books, this book encourages you to look at yourself from a different perspective, instead of changing yourself. The author talks about her own inner journey and how extraordinary moments created an unordinary her. If you want to learn the art of accepting your flaws, then this is the book for you. Knego says that the world out there is waiting for an unordinary you, the only thing that you need to do, is to do a ‘you’, i.e be yourself completely and stay confident in what you are.

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland

“Our conscious mind tries hard to preserve the illusion that it deliberately chose every action you have ever taken; in reality, in many of these decisions it was a bystander at best, and much of the time it did not even notice the decision being made.”
― Rory Sutherland, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory states that to create the magic you have to think irrationally. He talks about the popularity of Red Bull, even though nobody likes its taste, and how we prefer strippy toothpastes . To influence people’s choices, you have to turn a deaf ear to reason, even though we think that everything in life is governed by reason, this book will give your thinking a different perspective. The author says that not everything in life is governed by reason because the best ideas make you feel more than they make you think. Rory Sutherland’s Ted Talks have been viewed nearly by 7 million people. This ad man suggests non-obvious and irrational ways to grow a business instead of going the rational way.

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Get Rooted!: Growing People and Companies Through Change by Stacy Henry

"The only constant in this world is change - a lesson I learned on early in life at the age of six."
― Stacy Henry, Growing People, and Companies Through Change

Stacy Henry highlights the importance of roots and values in life in her book. She portrays the art of dealing with changes and challenges by nourishing and understanding one’s roots. She hands you the tools you need to become a value-based leader. This book is all about creating the power of dealing with inevitable life changes, how changes can make you feel trapped and miserable and how your reaction and response can help you create the best out of the turning points in life.

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The Hard Thing About Hard Things by Ben Horowitz

“Hard thing are hard because there are no easy answers or recipes. They are hard because your emotions are at odds with your logic. They are hard because you don’t know the answer and you cannot ask for help without showing weakness.”
― Ben Horowitz, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

In his book, Ben Horowitz talks about the harsh realities of life, the struggle behind creating a thriving enterprise, and how hard it is to build everything from the raw. Ben Horowitz, is the co-founder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs.
He has narrated his own story of investing in various technological enterprises to offer practical guidance for excelling through the hardest problems in life, that no business school tells about. Ben, being a forever rap fan, mixes his business lessons with the lyrics of his favourite songs and explains everything, from demoting (or firing) a loyal friend to how to manage your psychology, while the whole company is relying on you.

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Writing allows my mind to go to anyplace it wants to with no restrictions.
I love writing because it allows me to express myself in ways I may not otherwise be comfortable doing.
It gives me an opportunity to express my observations about nature, feelings, knowledge and reflect on life experiences that I have encountered in my life.